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Trust Rebrand



 New look. Same Trust.


We’re excited to announce the debut of our new logo and updated website! The new appearance provides our pools with a stronger, fresher image.

The triangles in the logo represent each of our three sister pools—the Trust, the Alliance, and SCIP. They link together, symbolizing how the pools work as a “one-stop shop” for Arizona schools. 

Most of the time, we’ll use the combination logo that names all three pools. Sometimes, as appropriate, we’ll use a version that lists only the Trust or the Alliance.

Don’t worry—we’re the same pool and the same people. But we’re always looking for new ways to support our members, and we want our image to reflect that.